Explore the intricate journey of bringing a Hasbro Entertainment animated series to life in this detailed case study, presented from the unique perspective of a project deeply rooted in the USA but crafted for a global audience. This talk will guide attendees through the entire creative and production process, starting from the initial creative brief provided by the brand team, through the selection of a concept and visual style that best fulfills the project's requirements. Participants will gain insight into the critical challenges faced at every stage of development and production, including navigating the complexities of Diversity and Inclusion, and addressing cultural sensitivities to ensure the content resonates with viewers worldwide. This session offers a rare glimpse into the meticulous process behind the development of a Hasbro IP-based animated series, showcasing the balance between creativity and the global market's demands