Adam has 22 years of experience in the development and production of animated content for television and interactive digital media for children’s audiences across all platforms.  For the past 12 years he has been focused specifically on the development and production of animation series for Arabic speaking kids 6-12 including Mansour and The Adventures of Mansour: Age of AI.Before joining Bidaya in 2019, Adam was the General Manager and Creative Director of Cartoon Network Studios Arabia in Abu Dhabi prior to which, he worked for BBC Children’s in London as a Senior Multi-platform Producer before moving to Abu Dhabi with his family in 2011.