Sarah Mallia is a co-founder of Freehand Studios and Pungulu Pa Productions, two Nairobi-based digital arts and social impact studios. She produces Uli & Tata’s African Nursery Rhymes, a 2D animated children’s series exploring Africa’s disappearing nursery rhymes, and Boy Boi, a show following a six-year-old’s adventures in Nairobi. Previously, she led the impact campaign for The Letter and was Arts & Culture Programme Manager at PAWA254. Sarah also served as a 2024 Emmy Awards Animation Juror and a 2025 Digital Lab Africa Juror.

At SAC25, she will share insights into women representation in animation and the challenges and opportunities for women in the field.