The name DAMI has been the North Star for Children’s book industry for nearly 4 decades, selling 20 million books in 70 countries around the world, and accompanying the growth of today’s parents and grandparents. Born in Milan in 1989, today, Allegra Dami is an Italian entrepreneur, leading the third generation of this ancestry of publishers, authors and IP creators and she is now making her way as a tv producer. When Allegra founded Dami Just For Kids was suddenly awarded as Best Italian Startup in 2014; soon after the company started publishing several children book lines with DeAgostini and Giunti Publishing Group, developing new properties, and collaborating with Italian kindergartens through workshops, to promote book reading activities and stimulate creativity among kids.